Georgia Gov. Brian Kemp on Thursday signed legislation that will allow athletes at higher educational institutions to get paid for the utilization of their “name, image, or likeness.”
The bill, which is slated to go into effect on July 1, 2021, states that “participation in intercollegiate athletics should not infringe upon the rights of student athletes to have control over and profit from the commercial use of their name, image, or likeness.”
Read the full story