It All Begins With A Song: The Story of the Nashville Songwriter, a new documentary that takes an in-depth look at Nashville’s songwriting community, was awarded three Silver Lions at the Cannes Lions International Festival of Creativity recently. “This documentary portrays the strength of Nashville’s creative community and of its music brand,” said Ronnie Smith, Head of Corporate Bank, Regions Bank, and chairman of the NCVC board of directors. “No other city could capture its brand in a documentary of this caliber. It is a unique marketing tool that will prove to be effective, cost-efficient and global in its reach. It certainly goes outside the norm to market a city with a documentary, and this recognition is validation of that effort.” The documentary film was created by the Nashville Convention & Visitors Corp as a marketing tool. It was produced by the NCVC, along with John Godsey and VML, a global marketing agency. It was directed by Chusy Jardine of Plan A Films and is being shopped worldwide to major buyers. The Cannes Lions are the most established and coveted awards for the creative and marketing communications industry, and the Festival of Creativity is held in the same southern French…
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