The Hytch ridesharing app is now being touted by Hill Center Brentwood.
Launched last year, the free app helps people make arrangements to carpool.
“We can use an asset we all now have – our smartphones – to fix a problem that’s been escalating for decades – too many cars on our road network,” said Hytch LLC co-founder and CEO Mark Cleveland in a press release last year. “Hytch built the tool everyone can use on their smartphones that brings old-fashioned carpooling into the digital age for commuters.”
Hill Center Brentwood is a new mixed-use development at the corner of Franklin Road and Maryland Way that includes offices, shops and restaurants. Developer H.G. Hill Realty Company is supporting a six-month Hytch pilot program by offering participating employees transportation reimbursement incentives of up to $50 per month. There also are two dedicated parking spots in the center’s parking garage for Hytch drivers.
“Adding this commuting program fits well with out desire to encourage alternative transportation options for employees,” said Jimmy Granbery, chairman and CEO of the H.G. Hill Realty Company, in a press release last week.
The Hytch app helps users locate, meet and reward other drivers going in the same direction. There are profiles and ratings of both drivers and riders and an ability to chat with prospective matches. Riders can arrange to contribute to a driver’s cost of gas on a voluntary basis.
Hytch LLC has been working to promote its app throughout Middle Tennessee with the help of government funding and public-private partnerships.
The company last year received a CMAQ (Congestion Mitigation and Air Quality) grant from the Tennessee Department of Transportation (TDOT) that totaled $100,000. It also formed an alliance with the Murfreesboro city government. Mayor Shane McFarland at the time called Hytch “a smart, affordable solution that can get results right away.”
For more information, visit hytch.me.