The steep drop in The Tennessean’s circulation numbers and the uptick in interest in other media such as The Tennessee Star does not surprise Tennessee Tax Revolt President Ben Cunningham.
The Tennessean has had a steep drop in circulation the past two years, nearly 40 percent, according to The Nashville Business Journal.
Cunningham was blunt Friday while assessing the reasons why.
“The decline of The Tennessean is no surprise,” Cunningham told The Star.
“The news reporting is thinly veiled social justice journalism by reporters who are always skeptical of conservatives but have no self-awareness of their own liberal bias. The editorial page has devolved into tedious moralizing where every day it’s the same old self-righteous finger wagging directed toward what it regards as unwashed hillbillies.”
As The Nashville Business Journal reported Friday, of the 200 daily newspapers at the newly merged Gannett Co. that file print circulation numbers publicly, more than 80 percent have lost circulation at a faster rate than the national average. About 10 percent are declining at twice that rate or more.
“The Tennessean has seen a 39.3 percent drop in its circulation between 2017 and 2019 — the second biggest drop among Gannett’s biggest papers (those with circulation of at least 25,000 in June 2019). In 2017, The Tennessean had a circulation of 58,611; its 2019 circulation is 35,560,” according to the website.
“Among its biggest papers, the only Gannett paper to see a steeper drop is The Commercial Appeal in Memphis, where circulation dropped by 47.1 percent.”
The website went on to say Gannett “is now under intense pressure from shareholders to fulfill its vow to cut $300 million in expenses, and it’s likely that it’ll turn to its most underperforming newspapers to do so.”
As The Star reported in March, two Tennessean reporters interjected their own left-wing biases to scold Republicans and Williamson County parents who were upset about the county school system administrators training teachers about “white privilege.”
One of the two reporters, Elaina Sauber, tried to portray Williamson County as a hotbed of racism, but she did not seem to have enough evidence to back that claim up.
Both reporters bickered with Williamson County parents on social media.
As The Star reported in January, News Channel 5 investigative reporter publicly expressed displeasure with The Tennessean’s billing practices.
As The Star reported last year, staff writers at The Tennessean and the left-wing activists who protested CoreCivic seemed to collude with one another on a particular story.
The Newsbusters website, which analyzes the mainstream media, has already identified The Tennessean as a left-leaning newspaper and called it out for liberal bias on more than one occasion.
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