Bereft of Scripted Shows, Opening Week Ratings Down for TV

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by David Bauder

 

NEW YORK, New York (AP) — The surest sign of how the coronavirus shutdown has devastated the television industry is the fourth-place finish of CBS in what was nominally the first week of a new fall season.

The network’s viewership was down a whopping 61% from the premiere week last year, the Nielsen company said.

Green Bay Packers outside linebacker Za’Darius Smith (55)c elaborates his fumble recovery in the second half of an NFL football game against the New Orleans Saints in New Orleans, Sunday, Sept. 27, 2020. (AP Photo/Brett Duke)

CBS has essentially been America’s favorite television network for two decades. But that success was built primarily on its scripted dramas and comedies, particularly crime procedurals like “NCIS.” The shutdown in TV production because of the pandemic means CBS is struggling to cobble together a competitive schedule each week.

ABC, NBC and Fox were all down from last year, too. But between pro football and the return of some popular unscripted shows like “The Masked Singer” and “Dancing With the Stars,” they weren’t hurt as much as CBS. Fox’s animated series, including the ageless “The Simpsons,” are also back.

Overall television viewing was down 13% compared to the same week last year, with the decline more pronounced among younger viewers, Nielsen said.

Some scripted series have resumed production and are expected to gradually return to the air. CBS’ “FBI” will start fresh episodes on Oct. 6, for example, with NBC’s “This is Us” due back Oct. 27.

Technically, CBS was actually the fifth-place network last week, with Fox News Channel reaching more viewers in prime time. Fox News recorded an important milestone as the first cable network to beat all of the broadcast networks in viewership over a three-month period, Nielsen said. That’s testament to the popularity of Fox’s political programming and the summer cupboard being barren for the broadcasters.

NBC led the season-opening week, averaging 5.5 million viewers in prime time. Fox had 3.9 million, ABC had 3.8 million, CBS had 2.7 million, Univision had 1.14 million, Ion Television had 1.11 million, Telemundo had 1 million and the CW had 570,000.

Fox News Channel dominated the cable networks, averaging 3.73 million. ESPN had 2.91 million, MSNBC had 1.9 million, TNT had 1.82 million and CNN had 1.2 million.

Nielsen has also begun releasing a list of the top shows on streaming services, based on the total number of minutes watched, although the timing lags behind the TV ratings. For the last week of August, Nielsen said Netflix’s “Lucifer” was the most popular streamed show, with 2 million minutes watched, followed by “Cobra Kai” and reruns of “The Office.”

ABC’s “World News Tonight” won the evening news ratings race, averaging 8.4 million viewers for the week. NBC’s “Nightly News” had 7 million and the “CBS Evening News” had 5.1 million.

For the week of Sept. 21-27, the top 20 shows, their networks and viewership:

1. NFL Football: Green Bay at New Orleans, NBC, 17.8 million.

2. NFL Football: New Orleans at Las Vegas, ABC and ESPN, 15.96 million.

3. “NFL Post-Game,” Fox 14.44 million.

4. “NFL Pre-Kick,” NBC, 12.07 million.

5. “60 Minutes,” CBS, 7.56 million.

6. “Football Night in America, Part 3,” NBC, 6.7 million.

7. “America’s Got Talent” (Wednesday, 9 p.m.), NBC, 6.57 million.

8. “America’s Got Talent” (Tuesday), NBC, 6.16 million.

9. “Dancing With the Stars,” ABC, 6.1 million.

10. “The Masked Singer,” Fox, 5.92 million.

11. “Monday Night Kickoff,” ABC, 5.62 million.

12. “America’s Got Talent” (Wednesday, 8 p.m.), NBC, 5.48 million.

13. NFL Football: Miami at Jacksonville, NFL Network, 5.43 million.

14. “Celebrity Family Feud,” ABC, 5.27 million.

15. NBA Playoffs: Denver vs. L.A. Lakers (Tuesday), TNT, 4.89 million.

16. “Tucker Carlson Tonight” (Wednesday), Fox News, 4.87 million.

17. NBA Playoffs: Denver vs. L.A. Lakers (Saturday), TNT, 4.79 million.

18. “Tucker Carlson Tonight” (Monday), Fox News, 4.76 million.

19. “Tucker Carlson Tonight” (Thursday), Fox News, 4.75 million.

20. “Tucker Carlson Tonight” (Tuesday), Fox News, 4.74 million.

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David Bauder is a reporter for The Associated Press. 

About the Headline Photo: Green Bay Packers wide receiver Allen Lazard (13) is tackled by New Orleans Saints strong safety Malcolm Jenkins (27) and cornerback Marshon Lattimore in the second half of an NFL football game in New Orleans, Sunday, Sept. 27, 2020. (AP Photo/Butch Dill)

 

 

 

 

 

 

 

 

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One Thought to “Bereft of Scripted Shows, Opening Week Ratings Down for TV”

  1. Steve Allen

    Is it remotely possible that Americans have finally realized what a waste of time commercial, major network (a.k.a. the Main Stream Media) is? For the most part the MSM has become a mouthpiece for the Left. We installed an over the air digital TV antenna so we could watch NBC, the only network available from our location. While the local news is tolerable and informative, it is so painful to sit through a half hour of Lester Holtz with the national news. It is biased and nauseating. The constant fear mongering over the Chinese virus make my blood boil. Then there’s the NFL with their BLM (Burn, Loot, Murder) support. Maybe true Americans are discussed with players knelling for the American Anthem? We stopped watching the major networks decades ago, and when I turn on NBC for the national news I’m reminded why.

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