Coca-Cola officials who criticized Georgia’s new voter integrity law may have ended up hurting their company’s bottom line, according to a new poll from Rasmussen.
“A new Rasmussen Reports national telephone and online survey finds that 37 percent of American Adults [say] the company’s stand against the new Georgia law makes them less likely to purchase Coca-Cola products. Twenty-five percent say they are more likely to buy Coke, but 30 percent say the company’s political stance doesn’t make much difference,” Rasmussen Report said.
“The survey of 1,000 U.S. Likely Voters was conducted on April 15 and 18, 2021 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95 percent level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC.”
Rasmussen Reports said that researchers collect survey data using an automated polling methodology.
“Generally speaking, the automated survey process is identical to that of traditional, operator-assisted research firms such as Gallup, Harris, and Roper,” according to Rasmussen Reports.
“However, automated polling systems use a single, digitally-recorded, voice to conduct the interview while traditional firms rely on phone banks, boiler rooms, and operator-assisted technology.”
As reported, officials at Coca-Cola and Delta Airlines, both based in Georgia, this week heavily criticized the state’s new voter integrity law, Senate Bill 202. As The Georgia Star News reported, this new voter reform law requires, among other things, voter ID on all absentee ballots and secured drop boxes around the clock. Coca-Cola officials, according to their corporate website, mandated that anyone who attended their 2020 annual shareholders’ meeting also present proper ID.
As The Star News reported this month, Kemp told Coca-Cola and officials at other corporate companies that he would not buckle under their pressure and would not do away with SB 202. Kemp said SB 202 expands access to voting, protects no-excuse absentee voting, levels the playing field on voter ID requirements, and streamlines election procedures.
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