The Daily Wire Wednesday announced its intention to become a competitor to Disney by making a significant investment in animated children’s entertainment.
A press release said the following:
Disney was once a reliable source of wholesome and innocent entertainment for children. But controversy after controversy has roiled the network over the last several weeks — from CEO Bob Chapek’s public condemnation of a Florida bill protecting young children from inappropriate conversations about sexuality in schools, to leaked videos of Disney employees bluntly stating their agenda to promote radical gender ideology to their young viewers — leaving parents fearful that the content their kids are consuming is brainwashing them at best and endangering them at worst.
On Wednesday, The Daily Wire announced it plans to invest a minimum of $100 million over the next three years into a line of live-action and animated children’s entertainment on its streaming platform. The content will be available to Daily Wire subscribers starting in the Spring of 2023.
The leaked video showed company executives discussing Disney’s active, pro-gay agenda.
The Daily Wire press release was followed by a live-streamed company town hall, which The Daily Wire said was a first. Usually, the company town halls are private.
“First, it’s been an unbelievable 2022,”company co-CEO Jeremy Boreing said. “The first quarter of 2022 alone we have launched more new content than in all of 2021 combined.”
He noted that the company has created a best-selling children’s book called Johnny the Walrus, along with launching a new series with former editor-in-chief Ben Shapiro called The Search, and a feature film called Shut-In, among other projects.
Saying that conservatives were busy losing while leftists were busy taking over America’s culture, Boreing made the major announcement.
“So that leaves us with Disney,” he said. “Disney is the gift that keeps on giving. They gave us Gina Carano, I think we should have a round of applause for that.”
“Today, I’m proud to tell you that we will be launching Daily Wire Kids,” he said. “I want to be clear that DW Kids is not a direct response to the leaked tape that we heard from Disney today. We’ve been working on this for months.”
“Anyone who has worked in the entertainment industry knows that they are hell-bent on taking your children away from you,” Boreing said. “But what they did today, is they exposed it to the whole world. And what we want to say is that there is an alternative coming.”
The content will include an animated live-action puppet show.
Boreing specifically said that the content will not have political ambitions, but will allow kids simply to have content that is not political.
“You will be able to trust DW Kids content with your kids,” he said to a round of applause.
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