A new country music label is recruiting and promoting anti-woke artists, launched by the young founder of The Post-Millennial. Matthew Azrieli, who is also a singer, songwriter, and guitarist, started Baste Records to promote talented country singers who are struggling to survive in the mainstream music business due to their right-leaning political and cultural views. He’s brought on talent like Chris Wallin, also a singer and songwriter who has written music for some of the biggest country stars, including Toby Keith, Kenny Chesney, Garth Brooks, and Trace Adkins.
Azrieli told The Arizona Sun Times that he started Baste Records because music is a passion. He wanted to “provide a healthy outlet for conservatives, instead of just complaining.” Baste Records intends to appeal to a certain niche, the center right, instead of attempting to have a broad appeal that risks alienating factions. He pointed out Netflix is an example of an entertainment company that is engaging in the latter, angering both conservatives and the transgender community, causing it to lose market share. He said, “Cultural and political identities are driving entertainment media.”
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