The Transportation Coalition of Tennessee (TCofTN), will launch a series of radio ads touting Governor Haslam’s IMPROVE Act “Tax Cut Act of 2017”, the Times Free Press reports.
With the legislation heading to the state House and Senate floor as early as next week, the Transportation Coalition of Tennessee plans to begin airing the 60-second spots starting Thursday, going through April 21. The $127,000 buy’s hits the Chattanooga, Jackson, Memphis, Nashville, Knoxville and Tri-Cities markets.
TCofTN describes themselves in a statement announcing the ads as a coalition of “businesses, citizens, community leaders, public officials and organizations that are interested in continuing Tennessee’s transportation infrastructure for the long haul.” Their membership includes senior citizen’s insurance group AARP, auto club AAA, the Nashville Chamber of Commerce, the American Heart Association, Tennessee Road Builders Association and some 33 others.
The series, called “It’s Smart,” feature spots voiced by a comforting, grandfatherly persona praising the Governor’s plan, saying:
Gov. Bill Haslam’s IMPROVE Act responsibly funds important road and bridge work in all of Tennessee’s 95 counties. The IMPROVE Act funds transportation infrastructure and, at the same time, gives a tax cut to all Tennesseans through a 20 percent tax cut on food.
Listen:
All the ads are available to enjoy here.
There’s no word yet on whether or not the ads will be re-cut to reflect Boss Doss’ renaming the bill, ‘The Tax Cut Act of 2017.’
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