New Tennessee Law Allows College Athletes to Profit from Sponsorships, Endorsements

Tennessee will allow its college athletes to be compensated for any use of their name, image, and likeness (NIL), beginning next January. Governor Bill Lee signed the bill into law on Tuesday.

Current NCAA rules don’t allow college athletes to receive NIL compensation from opportunities like sponsorships or endorsements. That’s because the NCAA requires college athletes to maintain “amateur athletic status.” In addition to prohibiting compensation based on NIL, college athletes are prohibited from receiving additional compensation for competition, training expense funds, or prize money from competing. The NCAA also doesn’t allow college athletes to be represented or marketed by agents or other professionals.

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