Tag: digital media

NASHVILLE, Tennessee – One of the things that has most surprised me as an entertainment journalist is how many people it takes for a song or singer to become notable. Besides the artist and the songwriter (who may or may not be the same person) there are backup bands, producers, and music engineers. To make sure the song gets proper copyrighting and credit, there are publishers. For anyone to even know the song/artist exists, there are PR agents, marketing, and promotions. And let’s not forget accountants who make sure money earned goes to the correct places. If one is lucky enough, they may sign to a label that will take over some of these duties but if you aren’t making money for that label, your contract will soon end. However, since the early 2000s, there is another caveat that must be acknowledged: social media. Social media is vital to an artist’s existence and success and even more so if one is independent. Cassie Petrey and Jade Driver are co-founders and co-CEOs of the leading social media and artist management firm, Crowd Surf. They are the company behind some of the most iconic artists’ social media marketing including Backstreet Boys, Camila Cabello, Eric Church,…