Ducey Invests Millions of Federal Dollars to Start Visit Arizona Initiative

Three people on bikes in Arizona during sundown

Gov. Doug Ducey is investing $101.1 million from the federal American Rescue Plan funding to launch the Visit Arizona Initiative to increase tourism spending in Arizona and expedite its economic recovery. 

“Tourism is essential for Arizona’s booming economy and job growth,” Ducey said in a release. 

He said that when tourists stay at Arizona hotels, eat at restaurants, buy Arizona products, and partake in the state’s recreational activities, Arizona’s economy booms.

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