Tennessee Attorney General Jonathan Skrmetti has joined a coalition of 15 other state attorneys general in sending a letter to Securities and Exchange Commission (SEC) Chair Gary Gensler regarding business practices reported by the China-founded, fast-fashion retailer SHEIN.
SHEIN was founded in Nanjing, China in 2008 has become the world’s largest fashion retailer with an estimated value of $64 billion. The company’s mobile app is currently the fourth most downloaded app in the United States. In addition, the company is one of TikTok’s largest advertisers and pays thousands of social media “influencers” to market its wares to consumers via videos on the platform.
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