Call it the Emmy-nominated Virginia Department of Health (VDH) now. On Tuesday, the VDH announced that a short video advertising the state’s COVID-19 tracking app has been nominated for a regional Emmy and won a Silver Telly Award.
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The Virginia government will reportedly have spent over $1.7 million for the COVID-19 exposure reporting app COVIDWISE, which 13.5% of cell phone users have downloaded. Approximately $1.5 million was spent on marketing alone.
The Virginia Department of Health (VDH) and SpringML Inc. received $229,000 in CARES federal emergency funding to co-develop and launch COVIDWISE. The app allows users to upload their positive test results, which allows other users to receive exposure notifications. Users will only be notified if they have been within a 6 foot vicinity for over 15 minutes.