Virginia Tourism Corporation Awards Grants to 64 Local Tourism Initiatives

Several people on Virginia Beach

The Virginia Tourism Corporation (VTC) has awarded $861,080 in state funds to 64 Virginia local tourism initiatives through its Recovery Marketing Leverage Program (RMLP). The funds combine with local match funds of $2.2 million, helping recipients leverage their marketing budgets.

“The tourism and hospitality industries have been among the hardest hit by the pandemic,” Governor Ralph Northam said in the Thursday press release.

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Advocates Say Millions of Dollars Needed to Help Virginia Tourism Recover

Virginia’s economy is recovering, but Virginia Tourism Corporation (VTC) President Rita McClenny told legislators this week that a major infusion of $50 million is needed to help the struggling tourism sector.

“The $27 billion tourism engine stalled out in 2020 as a result of the global pandemic. Every component sector was negatively impacted: lodging, food service, attractions, business, conventions,  events, transportation, entertainment and recreation. The entire sector needs financial recovery support,” McClenny told the Senate Finance and Appropriations Committee.

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