UCLA Report: Spanish Language Ads Key to Connecting with Florida Hispanic and Latino Voters

Florida Senate Race

Republican incumbent Sen. Rick Scott and Democratic challenger Debbie Mucarsel-Powell aired Spanish-language ads this week while amplifying their attempts to reach the Latino vote.

Scott, who speaks fluent Spanish, has so far released several Spanish language television and radio ads targeting Latino voters, and a pro-Scott super PAC backing Scott is also airing a Spanish language ad in Spanish in Orlando this week.

Read the full story