Mark Ezell, the commissioner of the Tennessee Department of Tourist Development, went to Sevier County to congratulate the Tennessee tourism team for a record-breaking year.
“Tennessee is crushing it with the largest visitor spending national market share for Tennesseans in our history,” Ezell said in a recent statement.
Tourism spending in Tennessee dropped in 2020 for the first time in 10 years, according to data from the U.S. Travel Association and Tourism Economics.
Tennessee tourism spending fell 31.6%, less than the 42% decline nationally.
Within that decline was a 78.7% drop in spending from international visitors during a year that was affected by the COVID-19 pandemic and travel restrictions, according to a report compiled by the Tennessee Department of Tourist Development.