An analysis by Visit Florida, the state’s tourism-marketing agency, showed that Florida attracted a record number of tourists during the first three months of 2022. The numbers, which were released this past Friday, surpassed totals reported for similar time periods before the COVID-19 pandemic negatively impacted the hospitality and leisure industry.
The analysis estimates that 35.982 million people traveled to Florida between the start of January and the end of March. Florida has now recorded four consecutive quarters attracting more than 30 million visitors.
“Our Q1 visitation estimates show that 2022 is shaping up to be another amazing year for Florida tourism,” said Dana Young, VISIT FLORIDA President and CEO. “In addition to breaking more pre-pandemic records domestically, we are seeing an exponential rebound in Orlando as well as our international numbers, which we expect to continue in the months ahead.
Florida’s state tourism-marketing agency, Visit Florida, announced Wednesday that it plans to ask Florida lawmakers to increase the agency’s funding, and extend the expiration or “sunset” date of the agency.
At an Enterprise Florida Board of Directors meeting where the announcement was made, Visit Florida Chairman, Danny Gaekwad said the agency will request $75 million, and ask for its sunset date to be once again extended past its current date of October 1st, 2023.
Tourism numbers in Florida continue to rebound in 2021, as data from quarter two (Q2) by the state’s tourism marketing agency, Visit Florida, shows 31.692 million visitors from April 1st to June 30th – 16.3% more visitors than quarter one.
The first two quarters of 2021 show an improvement compared to quarters two, three, and four of 2020 during the pandemic, which recorded 9.92 million, 20.33 million, and 19.09 million visitors, respectively.