The Nashville-based pet food Nom Nom has been acquired by Mars Inc.
Bloomberg reported this month that Nom Nom will serve as an autonomous brand within Mars’ Royal Canin division.
Representatives from both companies declined to discuss terms of the deal with The Tennessee Star on Wednesday.
Royal Canin spokeswoman Racquel White, in a statement to The Star, said “we are confident that this acquisition will bring synergies to keep supporting their success in the fresh category while complementing our existing portfolio.”
“Nom Nom will be an autonomous brand within the Royal Canin division, similar to ROYAL CANIN and EUKANUBA, with their own brand positioning and strategies, preserving their entrepreneurial culture and agility while maximizing synergies,” White said.
According to Bloomberg, the pet market has boomed as more people spend more money on pets.
“Shares of Chewy Inc., despite declines in the past year, have still more than doubled from the online pet-supply retailer’s $1.02 billion initial public offering in 2019. Last year, Mars bought direct-to-consumer cat litter company PrettyLitter Inc. in a deal worth less than $1 billion, Bloomberg News reported. In 2020, it acquired Veterinary Specialty Hospital of Hong Kong Ltd., an emergency health-services provider for animals,” the website reported.
“Nom Nom sells through its website fresh, whole-ingredient pet foods approved by pet nutritionists. It also sells treats and supplements for pets, its website showed. Nom Nom counts Anchor Capital, Coefficient Capital and Greycroftamong its backers, according to data provider Crunchbase data.”
The Nashville Business Journal, meanwhile, reported that Mars’ Petcare operation employs nearly 1,000 people in Williamson County.
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Chris Butler is an investigative journalist at The Tennessee Star and The Georgia Star News. Follow Chris on Facebook, Twitter, Parler, and GETTR. Email tips to [email protected].
