Organizers Predict Nashville’s New Year’s Eve Event to Generate as Much as $30 Million in Direct Visitor Spending

Kaitlin Housler

Nashville’s live New Year’s Eve event this year is expected to have an attendance of 200,000 people and generate as much as $30 million in direct visitor spending, organizers say.

This year’s television special – New Year’s Eve Live: Nashville’s Big Bash – will be aired on CBS Television Network on Saturday, December 31st from 7:00pm – 1:30am and will feature nearly 50 performances from locations across the city. The year-end celebration will culminate in a fireworks spectacular at midnight as the signature Music Note drops.

The event’s main stage will feature headliners Brooks & Dunn, Zac Brown Band and Kelsea Ballerini at Bicentennial Capitol Mall State Park. The event is free and open to the public.

This year’s CBS special will be hosted by Entertainment Tonight’s Rachel Smith as well as country music artists Jimmie Allen and Elle King.

“As a live event, New Year’s Eve generates as much as $30 million in direct visitor spending and an attendance of 200,000,” the City of Nashville writes in a press release.

This year’s event marks the 14th New Year’s Eve event and sixth year at Bicentennial Capitol Mall State Park in Nashville.

Last year was the first time that Nashville anchored an entire New Year’s Eve national TV special which peaked with 5.51 million viewers in the midnight hour, according to data released by CBS.

“Music City has built an outstanding reputation for throwing the most musical New Year’s celebration and country’s biggest party,” CBS writes in a press release.

This year is the first year since the COVID-19 pandemic that will not have any mandatory health requirements in place. Last year, the city’s event required all attendants to show proof of a negative test or volunteer proof of COVID-19 vaccination.

For more information on road closures, celebration packages, guidelines and security procedures, parking and transportation, and the full New Year’s Eve schedule in Nashville, please visit https://www.visitmusiccity.com/newyearseve

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Kaitlin Housler is a reporter at The Tennessee Star and The Star News Network.
Image “Nashville’s Big Bash” by Visit Music City.

 

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One Thought to “Organizers Predict Nashville’s New Year’s Eve Event to Generate as Much as $30 Million in Direct Visitor Spending”

  1. Joe Blow
    December 20, 2022 at 1:52 pm

    At what cost to the city?

    Reply

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