Commentary: The Bullish Meaning of Hyundai and Kia Cars Everywhere You Look

The next time you’re in traffic, stop and look at the cars surrounding you. If on a city street, also look at the cars passing you as they go in the opposite direction. In a sense it’s fascinating.

Doing this the other day on the Key Bridge (it connects Washington, D.C. and Arlington, VA), the variety of cars was really something. Mostly foreign cars. Lots of Mercedes and BMWs, numerous Toyota, Honda and Nissan vehicles, and somewhat surprisingly, countless Kia and Hyundai models. About the surprise expressed, it’s remarkable how quickly the twin Korean brands have built enormous market share in the world’s greatest car market.

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