Commentary: In 2024, Digital Is Everything in Politics

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As the 2024 election heats up, now is the time for campaigns to invest wisely. Questions abound: Do you invest in cable news advertising? Door-to-door canvassing? Social media? Something else?

For answers, I look back to the past. In 2000, I oversaw the South Carolina Republican Party’s history-making effort to post real-time presidential primary results online. The election night vote-counting for the epic Bush vs. McCain battle played out on screens across the world – not just in the South Carolina GOP’s vote tabulation center. On that night, the ground shifted beneath our feet.

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IRS Reverses Plans for Facial Recognition Software on Its Website

man in purple sweater sitting in front of a computer

On Monday, the Internal Revenue Service (IRS) announced in a statement that it would no longer be moving forward with previous plans to implement a controversial facial recognition software on its website in order for users to access certain tax records.

According to CNN, the IRS’s reversal came after widespread backlash by elected officials, privacy groups, and others who pointed out that such technology would constitute a massive overreach and violation of individual privacy. The IRS said in its statement that it would “transition away from using a third-party verification service involving facial recognition,” and would instead add an “additional authentication process.” The agency also vowed to “protect taxpayer data and ensure broad access to online tools.”

“The IRS takes taxpayer privacy and security seriously,” IRS commissioner Chuck Rettig said, “and we understand the concerns that have been raised. Everyone should feel comfortable with how their personal information is secured, and we are quickly pursuing short-term options that do not involve facial recognition.”

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Facebook Permanently Blacklists LifeSite News

The pro-life news website LifeSiteNews has been removed from Facebook accusing the group of violating policies regarding COVID-19.

According to reports Facebook permanently blacklisted the LifeSite’s page over “false information about COVID-19” and “vaccine discouraging information.”

Via LifeSite News:

In a quick series of notices and emails to LifeSiteNews’ marketing department, Facebook delivered the shocking news, accusing LifeSite of publishing “false information about COVID-19 that could contribute to physical harm.”

Facebook also said that they deplatform Facebook pages that publish “vaccine discouraging information on the platform.”

Facebook cited an article posted on April 10, 2021, headlined “COVID vaccines can be deadly for some.”

“Much like when LifeSite was removed from YouTube, this comes with little surprise,” noted LifeSiteNews Marketing Director Rebekah Roberts. “We have known this day was coming for months now.”

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Governor-Elect Bill Lee Launches New Website To Stay Connected With Tennesseans During Transition

The day after he was elected as the 50th Governor of Tennessee, Bill Lee announced the launch of a new transition website. The website, transition.billlee.com, “seeks to engage Tennesseans to help share ideas to help take our state from good to great,” alluding to the 2001 management book. Lee referenced the book as he made his final campaign stops on the Believe in Tennessee Tour. Lee elaborated during his Believe in Tennessee tour that good can be the enemy of great by inhibiting the ability to move to the next level. Lee would say, “Tennessee should not just be better, but should lead the nation and show how to address the serious problems.” Lee encourages sharing of ideas to “unleash the extraordinary problem-solving potential of Tennessee,” on the website’s landing page where Tennesseans have the opportunity to express “Your Ideas for Your Government.”  No doubt, Lee heard lots of ideas as he visited each of the 95 counties on several occasions over the course of the gubernatorial campaign via his and Maria’s used RV, not to mention the tractor tour. Following an introduction to the Governor-Elect, the website features an overview of Lee’s priorities. The list includes topics familiar to…

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The Tennessee Star Celebrates Its TWO MILLIONTH Visit

Tennessee Star

  The Tennessee Star announced via Twitter Tuesday its online news site has been visited a whopping TWO MILLION times since its launch earlier this year. Today we had our TWO MILLIONTH visit to the https://t.co/CucY9Mxgrh since our launch Feb 6. Thank you, Tennessee – you're the BEST! pic.twitter.com/XOn5IM0Aui — Tennessee Star (@TheTNStar) July 11, 2017   The Tennessee Star went live on Monday, February 6 and by the end of the month – just 22 days later – The Star was visited over 175,000 times. “Tennesseans tell us that have wanted a fact-based news site with a conservative worldview for many years. That’s what we offer, and I believe that is the reason we have seen such a steep growth curve with no end in sight,” said Managing Editor Christina Botteri. The news media upstart experienced growing pains almost immediately, requiring them to upgrade their servers months ahead of schedule. After a strong inaugural month, visitors returned regularly and in growing numbers throughout March to stay current with the breaking developments surrounding Governor Haslam’s unpopular gas tax hike. Readership soared to over 285,000 within that 31-day period. “In April, we kicked off our ‘Constitution Series,’ and saw another uptick in readership with about 370,000 for the month,” Botteri recalled. The…

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The Tennessee Star Announces Blockbuster Month with Over a Half-Million Visits

Tennessee Star

  FRANKLIN, TENNESSEE (Wednesday, June 21) — In another stunning announcement, The Tennessee Star released updated web traffic reports in a tweet Wednesday that shows the online news, information, and opinion website surpassed 500,000 visits in the last thirty days. WOW! Thank you, Tennessee!!30days (5/20-6/20): 526,841 visits 290,288 visitorsAll time (2/06-6/20): 1,536,671 visits 712,233 visitors pic.twitter.com/HBxgV2CKnf — Tennessee Star (@TheTNStar) June 22, 2017 “In three months and two weeks we went from zero at our launch to over one million visits. Now, in just the last thirty days – a quarter of that time – we have been visited more than five hundred and twenty-five thousand times,” said managing editor Christina Botteri. “If there was a Moore’s Law for journalism and readership, we’d be doubling it right now!” Botteri said, referencing Intel founder Gordan Moore’s observation that computer processing speed doubles every 18 months. The explosion in traffic can be traced directly to The Star’s coverage of the top three areas of most concern for Middle Tennesseans, as reported in the Tennessee Star-Triton Poll released ten days ago, together with a fundamental understanding of the algorithms that drive social media traffic. “The poll results reflect what we observe personally, which is that there…

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JUGGERNAUT: The Tennessee Star Eclipses Single-Day Traffic Record Monday with Over 50,000 Visitors

Tennessee Star

  The Tennessee Star announced its online news site recorded over fifty thousand unique visitors in the twenty-four hour period between 12:00:00 a.m. and 11:59:59 p.m. Monday, June 5. “It was astonishing to watch,” said managing editor Christina Botteri. “Because of our rapid growth to date, we know the warning signs to look for when our servers get overheated. Early on, we thought there was a chance we were the subject of an attempted denial of service attack. But that was quickly disproven when we saw the organic – but very fast – correlating climb in our Facebook site referrals and shares.” Much of the sudden spike in traffic is thanks to a story featuring Nashville Mayor Megan Barry’s vow to ignore the U.S. Constitution and uphold the Paris Climate Agreement – “even if President Trump doesn’t.” After President Trump made his now-famous ‘Pittsburgh-not-Paris’ speech Saturday, Barry, along with a cadre of Democrat mayors and governors across the country, issued statements admonishing the President’s decision. “The United States of America should be a global leader in addressing the dire impact of climate change on our civilization, and it is very disappointing that President Trump does not see that,” Mayor Barry said in…

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