The College Sports Commission (CSC) has approved almost $600 million in name, image, and likeness (NIL) deals for student-athletes since June 2025.
CSC released a report showing that as of August 31st, it has approved $582.5 million in NIL money for student-athletes.
Bryan Seeley, CEO of CSC, said, “More than half a billion dollars in deals have cleared this system, and $227 million of that came in July and August alone.”
“Our job is to review every deal for compliance with the rules, and to do so consistently, efficiently, and as quickly as we can. We have built a process that can do that at this volume, and we are going to keep working to make it even better,” he explained.
The CSC is an independent governing body created in 2025 to oversee new rules about athlete revenue sharing and NIL after the House v. NCAA antitrust case. The commission reviews NIL deals to ensure they have a legitimate business purpose and provide athletes with reasonable compensation.
This report does not include direct payments to student-athletes made through the revenue-sharing model.
CSC has cleared 46,478 NIL deals since June 2025. This means the average NIL deal CSC has approved is $12,531.
Nearly two-thirds of the NIL money CSC cleared came from associated deals, meaning they were tied to a college or athletic program. These types of deals accounted for $379.3 million.
Non-associated deals, which come from third parties, made up $203.2 million. Despite student-athletes receiving less money from these deals, they made up the majority of deals cleared by CSC at 53%.
Not every deal gets CSC approval. Since June 2025, the commission has rejected 2,296 NIL deals worth $156.9 million. On average, a CSC-rejected deal was worth $68,349.
Congress is currently considering the Protect College Sports Act, which would codify the existing revenue-sharing model established by the House settlement into federal law.
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Zachery Schmidt is the digital editor of The Star News Network. Email tips to Zachery at [email protected].
